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Restructuring / Turnaround Strategies Case Study
Case Title:
Sara Lee Corporation: Brenda C Barnes' Restructuring Strategies
Publication Year : 2005
Authors: R. Muthu Kumar, Srinath Manda
Industry: Beverages
Region:USA
Case Code: RTS0051
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
Sara Lee is a global manufacturer and marketer of high-quality, high-profile branded consumer products. But the company had been recording flat growth since the early 1990s. Continuous restructuring to revive its fortunes had failed. In February 2005, its new CEO (Chief Executive Officer) Brenda Barnes announced a major restructuring strategy.
Pedagogical Objectives:
- To highlight the diversification strategies of Sara Lee, by shifting consumer preference towards low price and low-calorie foods, and increasing the trend of private label brands
- To understand the reasons for the failure of Sara Lee's previous restructurings and its future challenges.
Keywords : Sara Lee Corporation; Restructuring strategies; Diversification strategies; Brenda C Barnes; Branding strategies; Brand portfolio; Brand extension; Apparel industry; Food and beverage industry; Restructuring / Turnaround Strategies Case Study; Loss of focus on key brands; Huge portfolio of brands; Consumer behaviour; Global conglomerate; High-quality branded products; Continuous restructuring programmes
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